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The Leno, Oprah, Letterman Super Bowl ad: How it came about

Digg!

If you watched/are watching the Super Bowl tonight, you more than likely caught the brief Late Show with David Letterman commercial featuring Oprah Winfrey and longtime adversary Jay Leno. Regardless of whose side you’re on, it’s hard not to admit the commercial was hilarious. Of course, in our opinion, it still makes Letterman look funnier and Leno, well, just kinda there.

If you missed it or just want to relive it over and over again, here it is:

Anyway, the New York Times posted a great behind-the-scenes piece breaking down, in great detail, how the commercial came about. Writer Bill Carter writes, in part:

The spot was shot last Tuesday afternoon, under the strictest of secrecy which involved both Mr. Leno and Ms. Winfrey flying in surreptitiously to New York, and arriving incognito at the theater, while Mr. Letterman was in the midst of taping his show for that night. It also involved Jay wearing a disguise: hooded sweatshirt, glasses and faux mustache. If you happened to be on Broadway between 53rd and 54th street last Tuesday about 4:15, you might have seen a man fitting that description slip into the theater by a small entrance under the marquee.

The Times piece gets even further into the process. We recommend you check out the full article here.

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