British non-profit organization Alcohol. It’s No Joke. has enlisted some of the Commonwealth’s most popular comedians to spread a message to young people. That message: drink responsibly. They’ll be rolling out videos from comedians Bill Bailey, Jo Brand and Russell Kane. They kicked off the campaign recently with this message from Josie Long. A bit bleak? Maybe. Do you think it’s effective?

You can check out more info on the campaign at their official site, itsnojoke.tv.