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Jim Beam takes a shot at comedy with Summer of Tears

by Brendan McLaughlin

June 2, 2008

Everybody knows guys who think they’re pretty funny after a taste… With this in mind, the folks at Jim Beam have decided to try something different this year: associate their brand with talented people who actually are quite funny. This year, the company’s marketing focus will be “Here’s To The Stuff Inside [...]

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